The Internationalization and Brand Development of HuaWei Dissertation

The Internationalization and Brand Development of HuaWei - Dissertation Example Organization which can adapt itself with the changing business needs and scenarios are in a greater position to remain sustainable and competitive in the long term. This particular project dissertation has the title of internationalization as well as brand development of Huawei. It is important to mention that in this particular case, the influence of the factors of internationalization as well as brand development has to be researched in connection to the brand of Huawei. While doing the literature review, it was realized that the concepts of internationalization as well as brand development are very intrinsic in nature. In order to get a better understanding of the influence of the two in regards to the Chinese global brand, it is important to take the views of the people who are deeply associated and integrated with the process of the firm. As a result, a research question was developed to understand the influence of internationalization and brand development of Huawei and how it helped in achieving the dominance of the brand in the global markets. This dissertation based project in the course of progress will take into account, the factor of considering a primary based research and proper analysis of the collected data, so that significant amount of justice can be done to the research question, that has been framed. Introduction The world of the 21st century is moving at a fast pace. The fast pace of advancement of the modern day world is more on the lines of rapid change and tremendous development. It is of high importance to mention that the evolution of the telecommunication technology along with the process of evolution of high speed internet and various kinds of technology enabled gadgets has resulted in the process of playing a tremendous amount of influence in the lives of the masses around the world. It needs to be mentioned that because of the lines of emergence of high speed internet connectivity, the network of communication channels has improved in a drastic manner all over the world. The internet has played a major role in the process of creating the channels of communication in the various regions of the developed as well as the developing economies. It can be rightly said that it is of considerable importance to highlight that this technology powered development has resulted in the process of transformation of the globe, where the entire world can be represented and increasingly seen as a single and well connected global entity. Because of this technology powered transformation of the world around us, there has always been a steady evolution of various kinds of